JOA, SVL enabling athletes to rise through Olympic stage

Prize money may not necessarily number among rewards for winning a medal at the Olympic Games but the value of simply participating at the ultimate sporting spectacle is quite enriching

JOA, SVL enabling athletes to rise through Olympic stage2024-08-02T13:05:39-05:00

Samuda shoots for a commercial model for sport

Jamaica Olympic Association (JOA) President Christopher Samuda has made a case to further push for sport to embrace and institutionalise a commercial model, which should position it has a stronger driver of economic activity. "History tells us that sport long ago evolved into a business and the current times signal that it is continually revolutionising into a commercial enterprise of which tourism, entertainment, health and wellness, technology, fan engagement and media broadcast are principal drivers," he said as he spoke at the press briefing of the Jamaica Lacrosse Association at Olympic Manor recently.

Samuda shoots for a commercial model for sport2023-05-16T09:31:00-05:00
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