Sport is a business and like any viable business, there has to be a plan that sustains the business. A maxim that was articulated by president of the Jamaica Olympic Association (JOA), Christopher Samuda, in the featured address he delivered at the partnership investiture between the Jamaica Lacrosse Association and the G C Foster College of Physical Education and Sport and also in a post-event interview. In lauding the partnership, Samuda exhorted the parties to become “influencers and instrumental in the creation of a national strategic and business sport plan and its activation” and in so doing he identified elements of this plan