Samuda Appointed to FICTS Commission

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December 24, 2018

Samuda Appointed to FICTS Commission


At the recent General Assembly of the International Federation of Sport Cinema and Television (FICTS) held in Milan, Italy, JOA President Christopher Samuda’s nomination, by the Board of Directors of FICTS to the International Festival Commission, was ratified. The appointment of Samuda is yet another historic achievement for the current administration of the Jamaica Olympic Association.

 FICTS (Federation Internationale Cinema Television Sportifs) founded in 1983, is recognised by the International Olympic Committee (IOC) and its principal objective is to promote the values of sport through film and television. The Federation currently has 116-member countries and is headquartered in Milan, Italy.  Its President is Professor Franco Ascani and the official languages are Italian, English, French and Arabic.

President Samuda will join colleagues from France, The Netherlands, Iran, Argentina, the Czech Republic, Brazil, Italy, Uganda, Russia, the People’s Republic of China and Nepal. The Commission is responsible for the evaluation of project proposals and the development of the “World FICTS Challenge Programme” which involves a competition for movies and television productions across five continents through which the Olympic values and culture are promoted.

 Samuda, who chaired the Board of Directors of The Creative and Production Training Centre Limited (CPTC) and the Board of Governors of the Media Technology Institute (MTI) for several years, has wide experience in the industry particularly as an Entertainment Attorney-at-Law. He is the first Jamaican to be appointed to the Commission and in responding to the official appointment, Samuda said: “I am grateful to President Ascani for the expression of confidence in Jamaica which I am pleased to represent in a capacity that breaks new ground for the Jamaica Olympic Association and which will promote the brand of the national association and brand Jamaica.”

 Samuda further added that plans are in train to have one of the festivals staged in Jamaica. “CEO Ryan Foster and his team are on the trail; for the JOA must seize the opportunity to again be pioneering as we seek to develop, with our partners, a viable sport film industry”.